Robert L. Johnson is a businessman and entrepreneur who founded BET (Black Entertainment Television), becoming one of the first African American billionaires through media ownership.
Robert Johnson founded Black Entertainment Television (BET) in 1980, which became the first cable network dedicated to Black audiences. His entrepreneurial success made him one of America's first Black billionaires. He later sold BET to Viacom and invested in various business ventures.
Johnson's legacy is entrepreneurship and media ownership representation. BET brought Black programming to cable television, addressing a market gap and creating a successful business model.
BET became major cable network
He became billionaire through media ownership
He sold BET to Viacom for $3 billion
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