Their Story
Born in Greenville, South Carolina, Jesse Jackson rose to prominence in the 1960s as an associate of Martin Luther King Jr., becoming an ordained minister and one of the most influential African American leaders of his generation. He founded Operation PUSH in 1971 and made two historic runs for U.S. President in 1984 and 1988, bringing progressive politics and racial justice to the forefront of national political discourse. His "Rainbow Coalition" platform united people across racial and economic lines around shared values of equality and opportunity.